18+ T&Cs apply. Fees from the brands listed may influence rankings and scores

This website provides comparisons to help users assess gambling operators and their offers. We operate as a free resource and may receive referral fees or advertising compensation from the brands featured on our site. This compensation can influence how operators are displayed, including their placement, order, and any scores we assign.

While we strive to keep our content accurate and up to date, promotions and terms can change without notice. Always check the operator’s official website for the latest information before registering or claiming an offer.

We do not compare every gambling provider on the market. Any assessments, opinions, or scoring are based on our own criteria and may be informed by user experience, features, popularity, and commercial partnerships.

Gambling carries financial risk and can be addictive. Our content is for information only and should not be taken as professional advice. Users must be 18+ and located in the United Kingdom. Please gamble responsibly and seek support from organisations such as BeGambleAware or GamCare if needed.

Privacy Policy

Last Updated: 14/12/2025

This Privacy Policy explains how Clearly Optimised Ltd (“we”, “us”, “our”) handles information when you visit Excellent Casino Sites (“the Website”). We respect your privacy and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect very little information about visitors, and we do not personally identify anyone who uses our Website. We also do not receive personal data from gambling operators.

1. Who We Are

Clearly Optimised Ltd

Company Number: 16635096

Registered Address: 128 City Road, London, EC1V 2NX, United Kingdom

Email: Message us here

We are the Data Controller for information processed through the Website.

2. Information We Collect

We only collect what is necessary to operate, secure, and improve the Website.

2.1 Technical and Usage Data

When you browse the Website, standard technical data may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages viewed and time spent
  • Referring websites
  • Click interactions

This information helps us understand how the Website is used. It does not identify you personally.

2.2 Cookies, Tracking Parameters & gclids

Some links on the Website include tracking parameters such as:

  • Affiliate identifiers
  • Sub-IDs
  • Google Click Identifiers (gclids)

Important points:

  • We do not collect, store, or process gclids.
  • gclids may appear briefly in server logs because they form part of the URL.
  • Google Ads may use gclids to measure conversions and optimise bidding.
  • This processing is pseudonymous—it does not reveal who you are.

2.3 Commission Attribution & Advertising Signals

Some affiliate commissions may be linked to advertising identifiers such as gclids.

This attribution is handled by:

  • Google Ads
  • Gambling operators
  • Affiliate tracking platforms

We only receive aggregated financial information, such as:

  • Total commission earned
  • Total number of referred players
  • Overall revenue generated

We do not receive any player-level information or gambling activity.

2.4 Information You Provide Voluntarily

If you contact us directly, we may process:

  • Your name (if provided)
  • Your email address
  • Your message

This information is used only to respond to your enquiry.

2.5 Information We Do Not Collect

We do not collect:

  • Gambling activity or bet history
  • Deposit or withdrawal amounts
  • Financial details
  • Personal data from gambling operators
  • User accounts or logins
  • Marketing preferences
  • Age verification information

Clarification: Although some commission may be based on wagering activity and attributed to identifiers such as gclids, the information we receive is always anonymous and aggregated. We cannot see or infer any individual user’s behaviour.

3. How We Use Information

We use the limited data we collect to:

  • Operate and maintain the Website
  • Improve performance and user experience
  • Detect issues and enhance security
  • Measure advertising effectiveness
  • Ensure affiliate tracking functions correctly

We do not create personal profiles or attempt to identify users.

4. Lawful Basis for Processing

We rely on the following lawful bases:

Legitimate Interests
  • Website operation and security
  • Analytics and performance measurement
  • Affiliate link tracking
  • Advertising optimisation
Consent

Used for:

  • Non-essential cookies
  • Analytics or advertising cookies where required
Legal Obligations
  • Accounting and tax reporting related to affiliate earnings
  • Compliance with applicable laws and regulations

5. Affiliate Links & Revenue Models

The Website features affiliate links to licensed UK gambling operators. When you click such a link:

  • Tracking parameters may be used to attribute your visit
  • The operator may record that you came from our Website
  • We may earn commission

We only receive aggregated data:

  • Total referrals
  • Total revenue
  • Total commission earned

We never receive:

  • Bet history
  • Wager amounts
  • Wins/losses
  • Individual gambling behaviour
  • Player account information
  • Any personal data

6. Sharing Your Information

We may share anonymised or technical information with:

6.1 Analytics Providers

Such as Google Analytics, to understand website performance.

6.2 Hosting Providers

To operate and secure the Website.

6.3 Advertising Platforms

Such as Google Ads, which may process pseudonymous identifiers like gclids.

6.4 Gambling Operators

Only via:

  • Affiliate tracking parameters
  • Aggregated performance reporting

We do not share or sell personal data.

7. Data Retention

We retain data only for as long as necessary:

  • Server logs: typically 30–90 days
  • Analytics data: depends on cookie lifespan
  • Enquiry emails: up to 12 months
  • Financial records: as required by law

8. Your Rights Under UK GDPR

You may request:

  • Access to any personal data we may hold
  • Correction or deletion
  • Restriction or objection to processing
  • Withdrawal of consent (where applicable)
  • A complaint to the ICO

9. Data Security

We use reasonable measures such as:

  • SSL encryption
  • Secure hosting
  • Firewall and malware protection
  • Access controls

10. International Data Transfers

Some third-party providers may process data outside the UK. Where this occurs, appropriate safeguards are used, such as:

  • Adequacy decisions
  • Standard Contractual Clauses (SCCs)

11. Third-Party Websites

The Website links to external gambling operators and other sites. We are not responsible for their privacy practices. Please review their privacy policies before providing information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The date at the top will reflect the most recent version.

13. Contact Us

Clearly Optimised Ltd

Email: Message us here

Registered Address: 128 City Road, London, EC1V 2NX, United Kingdom